Kate Moss and Topshop - It's Over

After four years of loyal service to the British company Topshop, Kate Moss was recently thanked by (company owner) Sir Philip Green and sent on her way. Faced with falling sales, Green had decided to end the relationship.

It seems that even the name Kate Moss is no longer sufficient to boost sales over a long period of time. However, the Topshop recipe - take a fast fashion company adored by the fashion world, add to it the aura of the most iconic top model of her generation, thus evoke an epidemic of buying frenzies at the launch of each collection - seemed more than bankable.

By offering fashionistas the chance of slipping into clothes thought up by Kate Moss herself (whose dress code they closely follow via the press), Topshop had the means of rendering them hysterical. In 2007, when the first collection was launched, the boutique was attacked by hordes of fashionistas. In France, the (Paris) concept store Colette - who had an exclusive on the Kate Moss collection - underwent the same experience: in less than 2 hours, the racks were empty and success was assured.

However, the exceptional character of this initiative that first attracted the clientele, eventually led to Moss being treated as a mass consummation product and quickly reached its limits. By over-exploiting its guest star's potential, Topshop finished by tarnishing her image.

At the rampant rhythm of 6 editions per year, the collections gradually lost their appeal. Confronted with a significant drop in sales, Topshop decided at first to reduce the number of Kate Moss collections, then definitively threw in the towel in 2010.

Phillip Green may vehemently deny having voluntarily ended the collaboration due to a lack of increasing sales (another rumor says that he wants to replace Moss with his own daughter), and invoke Moss' desire to explore other horizons, but in any case, the sales no longer seem capable to fully satisfy the two parties.

Although this amicable divorce seems to be definite, there remains a last card to play for the two former spouses -- the final Kate Moss collection for Topshop, which should be enough to revive for a moment the attention of the fashionistas for (The Kills singer and musician) Jamie Hince's fiancé.